Brewers On Tap

THE IDEA

AB InBev's beers are loved the world over. But the AB InBev brand isn't. For years, they've been vilified by the craft beer community as the "Big Beer Boogeyman."

We decided to set the record straight, by introducing everyone to the world's most passionate beer-lovers: our brewers. By capturing their dedication, purpose and integrity, it gave us a chance to show exactly what the AB InBev family is all about. We called it "Brewers on Tap"—AB InBev's first-ever longform series.

We put a face to what everyone saw as a big beer behemoth, and—surprise—they were a bunch of down-to-earth, passionate brewers. It finally gave us a chance to flip the script, talk openly with our biggest critics, and even change some minds.

The Work